Privacy Policy

1. Who We Are

The Informed Tourist is an Australian-owned tourism information and marketing provider. We assist visitors in discovering things to do and help tourism businesses connect with their audience. We operate from Petersham, NSW, Australia.

2. Information We Collect

We may collect personal information when you:

• submit a contact or enquiry form;
• sign up to receive updates or communications;
• interact with our website; or
• otherwise contact or communicate with us.

The types of personal information we may collect include:

• name and email address;
• phone number (if provided);
• messages or enquiries you submit;
• technical information such as IP address, browser type, device type, and pages visited.

We may also use cookies and similar technologies to understand how visitors use our website. You can control cookies through your browser settings.

3. How We Collect Information

Personal information may be collected:

• directly from you when you provide it voluntarily;
• automatically when you browse or interact with our website; and
• through cookies or analytics tools.

We do not intentionally collect sensitive personal information unless you choose to provide it and consent to its use.

4. How We Use Your Information

We use personal information to:

• respond to enquiries and communications;
• provide information or services you request;
• operate and improve our website;
• send updates or marketing communications where you have opted in; and
• meet legal and regulatory requirements.

We do not use personal information for purposes unrelated to those described above without your consent, unless permitted or required by law.

5. Sharing and Disclosure of Information

We may disclose personal information:

• to service providers who assist us with website hosting, analytics, or business operations;
• where required by law or legal process; or
• with your consent.

We do not sell, rent, or trade personal information to third parties.

6. Overseas Disclosure

Some service providers we use may store or process information outside Australia. Where this occurs, we take reasonable steps to ensure your personal information is protected and handled in accordance with applicable privacy laws.

7. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access or disclosure. While we strive to safeguard your data, no method of transmission over the internet is completely secure.

8. Retention of Information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

9. Your Rights

You may:

• request access to the personal information we hold about you;
• request correction of inaccurate or outdated information;
• opt out of marketing communications at any time; and
• lodge a complaint regarding our handling of personal information.

To exercise these rights, please contact us using the details below.

Contact Information

The Informed Tourist

• Email: info@theinformedtourist.com.au
• Address: H002/606 Parramatta Road, Petersham NSW 2049, Australia
• Phone: 0448 800 154

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.